Blogo's branding is very minimalist, with a simple black-and-white color theme. The typography used is also a simple serif and sans-serif font. What I want to provide for the company's rebranding is to give it a personality and a warm, inviting color palette. This is in contrast to the sterile one they have now. Changing the font to serif and script one. I want to reflect the local environment in the rebrand. A dark red with warm black and whites reflecting the colors of Alabama. Another is using a camellia as one of the logos.