About

Emma Daugherty is a University of Alabama student that is a graphic designer who works across different mediums, including print and digital. She’s known for her clean and intentional style, with a focus on telling stories through design. Her work includes everything from branding, packaging, and advertising. Emma combines a thoughtful, deliberate approach with creativity, aiming to create designs that look good and serve a clear purpose for the people who use them.

Her work is defined by a clean, intentional style that balances aesthetics with function, ensuring that every design choice supports the story being told. With experience in branding, packaging, advertising, and digital media, Emma approaches each project with a clear vision, thoughtful research, and attention to detail.

What sets her work apart is her ability to combine creativity with purpose whether she’s building a brand identity, shaping the look and feel of a campaign, or developing packaging that resonates with consumers. Emma’s designs are not only visually striking but also rooted in strategy, designed to connect with audiences in meaningful ways. She thrives on collaboration, bringing fresh ideas while listening closely to the needs of clients and communities.